Marketing intelligence that finds the moment — and proves the outcome.
Grace helps your team discover high-value conversations, respond fast, coordinate campaigns, protect your reputation, and measure real business results — across X (Twitter), LinkedIn, and Instagram.
The Grace Workflow
A complete system from discovery to proof
Your complete marketing workflow
From discovery to proof of impact — Grace covers every step of your marketing journey.
Discover
Find high-value conversations
Orchestrate
News → Content → Launch → Amplify
Engage
Respond fast and authentically
Protect
Monitor brand sentiment
Prove
Measure real business results
Scale
Coordinate campaigns together
Everything you need to win
Powerful features designed for modern marketing teams who demand results.
Pulse
Find the perfect conversations at the perfect time
- Semantic relevance scoring
- Engagement sweet spot detection
- Bot and spam filtering
Influence
Engage the voices that shape your industry
- Industry watchlists
- Opportunity scoring
- Streamlined engagement
Campaigns
The fastest path from 'what's happening' to 'we're leading the conversation'
- News-based recommendations
- 7-step campaign wizard + approvals
- Multi-platform native launch + SWARM amplification
Content Calendar
Workflow-aware marketing calendar with pipeline visibility
- Campaign status at a glance
- Visual gap detection
- Multi-platform unified view
Asset Library
Upload once. Find instantly. Reuse everywhere.
- Central hub for images, videos, and tracked links
- AI enrichment + semantic search
- Platform-aware compliance warnings
Respond
One inbox for every opportunity
- Unified queue across platforms
- AI-assisted drafts
- Team accountability
Connections
Turn every engagement into a lasting relationship
- Relationship scoring
- Interaction history
- Engagement alerts
Authors
Multi-author orchestration for brands with more than one voice
- Distinct, authentic voices for leaders and experts
- Author Agents monitor topics and draft replies
- Assign authors per campaign for multi-voice publishing
Shield
Catch sentiment shifts before they escalate
- Real-time monitoring
- Threshold alerts
- Crisis detection
Impact
Prove marketing drives business results
- Hard attribution tracking
- Traffic contribution analysis
- Confidence scoring
Reports
Executive-ready marketing intelligence
- Weekly briefs
- Campaign recaps
- Competitive snapshots
Competitive Intelligence
Quantified competitor positioning powered by Fingerprint
- Topic & linguistic similarity scores
- Differentiator detection
- AI-powered recommendations
Swarms
Coordinate amplification across aligned organizations
- Multi-org coordination
- Staggered task timing
- Impact rollups
Fingerprint
Capture your brand's communication DNA
- Multi-source analysis
- Platform-aware voice
- AI-ready identity
Algorithm Alignment
Maximize reach while staying authentic
- Platform-specific optimization
- Authenticity preservation
- Engagement pattern analysis
How Grace Works
From setup to results in four steps
Connect Your Platforms
Link your social accounts and configure your topics, keywords, and brand voice. Grace learns what matters to you.
Discover Opportunities
Grace continuously scans social platforms, surfacing conversations where your voice adds value. Each opportunity is scored for relevance and timing.
Engage Authentically
Review opportunities in your unified inbox. Use AI-assisted drafts or write your own responses. Post directly to platforms with one click.
Prove Results
Track attributed traffic, measure engagement lift, and generate executive-ready reports that demonstrate marketing's contribution to business outcomes.
Frequently asked questions
Everything you need to know about Grace.